@book { AnEmpiricalInvestigationintotheFactorsInfluencingConsumerPerceptionsoftheNoNameBrandFoodItemsSpecialFocusSouthAfrica,
    title = "An Empirical Investigation into the Factors Influencing Consumer Perceptions of the No Name Brand Food Items: Special Focus - South Africa",
    author = "Aron {Embaye}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836642132",
    url = "https://m.diplom.de/document/227571"
}