@book { AnanalysisofmarketorientatedsupplychainmanagementintheretailfashionindustrywithparticularreferencetothecaseofZara,
    title = "An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara",
    author = "Carmen {de la Cruz Iglesias}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836632652",
    url = "https://m.diplom.de/document/227029"
}