@book { MarketentrystrategyformanagementconsultingcompaniesintotheBrazilianmarketwithfocusontheLEANconsultingbusiness,
    title = "Market entry strategy for management consulting companies into the Brazilian market with focus on the LEAN consulting business",
    author = "Kristina {Erikson}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836631198",
    url = "https://m.diplom.de/document/226891"
}