@book { StrategischePositionierungvonRetailbankeninDeutschland, title = "Strategische Positionierung von Retailbanken in Deutschland", author = "Frank {Wegner}", year = "2009", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783836628471", url = "https://m.diplom.de/document/226723" }