@book { NeuromarketingundMarkenwirkungaufdasmenschlicheGehirn,
    title = "Neuromarketing und Markenwirkung auf das menschliche Gehirn",
    author = "Fidan {Ismayilova}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836627917",
    url = "https://m.diplom.de/document/226684"
}