@book { InnovationsmanagementimBereichderMedien,
    title = "Innovationsmanagement im Bereich der Medien",
    author = "Jennifer {Sielaff}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836625692",
    url = "https://m.diplom.de/document/226534"
}