@book { NeueWegeinOnlineWerbungundDirektmarketingdurchPredictiveBehavioralTargeting,
    title = "Neue Wege in Online-Werbung und Direktmarketing durch Predictive Behavioral Targeting",
    author = "Thomas {Stolzenberger}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836624336",
    url = "https://m.diplom.de/document/226441"
}