@book { ZielgruppenplanunganhandderZielgruppeLOHAS,
    title = "Zielgruppenplanung anhand der Zielgruppe LOHAS",
    author = "André {Schetter}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836622240",
    url = "https://m.diplom.de/document/226337"
}