@book { DestinationImageDoBerlinstouristauthoritieshavetoconsiderculturalsegmentationwhendevelopingmarketingstrategiesrelatingtotheplacesimageinanerathatreferstotheglobaltourist,
    title = "Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?",
    author = "Wassim {El Kadhi}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836620574",
    url = "https://m.diplom.de/document/226242"
}