@book { GlobalAdvertisinginaCulturalContext,
    title = "Global Advertising in a Cultural Context",
    author = "Mirjana {Milenkovic}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836618595",
    url = "https://m.diplom.de/document/226102"
}