@book { ZurReprsentationvonMarkenausdemWesteninOsteuropa,
    title = "Zur Repräsentation von Marken aus dem Westen in Osteuropa",
    author = "Ingo {Kroner}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836616294",
    url = "https://m.diplom.de/document/225962"
}