@book { AnalysedesWebControllinginderAutomobilindustrie,
    title = "Analyse des Web-Controlling in der Automobilindustrie",
    subtitle = "Basierend auf Balanced Scorecard anhand Web Scorecard",
    author = "Hülya {Sen}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Germany",
    doi = "10.3239/9783836613149",
    url = "https://m.diplom.de/document/225793"
}