@book { StrategischeMarketingplanunginNPOsunterbesondererBercksichtigungdesFundraisings,
    title = "Strategische Marketingplanung in NPOs unter besonderer Berücksichtigung des Fundraisings",
    author = "Stefanie {Heinzle} and Anna {Reschreiter}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836612517",
    url = "https://m.diplom.de/document/225748"
}