@book { AbsatzmittlergerichtetesMarkenmanagementinKonsumgtermrkten,
    title = "Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten",
    author = "Oliver {Westphal}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836610735",
    url = "https://m.diplom.de/document/225646"
}