@book { DieAnforderungandiestrategischeAusrichtungderOnlineKommunikationandie50plusGeneration,
    title = "Die Anforderung an die strategische Ausrichtung der Online-Kommunikation an die 50plus Generation",
    author = "Timo {Mayer}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836610148",
    url = "https://m.diplom.de/document/225616"
}