@book { ChancenundRisikenfrdasManagementvonBrandCommunities,
    title = "Chancen und Risiken für das Management von Brand Communities",
    author = "Adrian {Rauh}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836609616",
    url = "https://m.diplom.de/document/225583"
}