@book { MobileTVChancenundHerausforderungenfrdasMarketingderZukunft,
    title = "Mobile TV - Chancen und Herausforderungen für das Marketing der Zukunft",
    author = "André S. {Deuker}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836609395",
    url = "https://m.diplom.de/document/225571"
}