@book { ErfolgsfaktorInterneKommunikationimSinnedesMarketings,
    title = "Erfolgsfaktor Interne Kommunikation im Sinne des Marketings",
    author = "Natalie {Burbach}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836609265",
    url = "https://m.diplom.de/document/225561"
}