@book { AkzeptanzundReaktanzgegenberMobileMarketing,
    title = "Akzeptanz und Reaktanz gegenüber Mobile Marketing",
    author = "Taner {Kizilok}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836608770",
    url = "https://m.diplom.de/document/225528"
}