@book { KommunikativeStrategienzurVermarktungvonHealthFoodTrends,
    title = "Kommunikative Strategien zur Vermarktung von Health Food Trends",
    author = "Ursula {Krauße}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832498283",
    url = "https://m.diplom.de/document/224945"
}