@book { EmotionalBranding,
    title = "Emotional Branding",
    author = "Andrea {Plötz}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832495145",
    url = "https://m.diplom.de/document/224642"
}