@book { DieHerausforderungandieMarkenfhrungbeiMergersAcquisitions,
    title = "Die Herausforderung an die Markenführung bei Mergers & Acquisitions",
    author = "Yuri {Kim}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832494551",
    url = "https://m.diplom.de/document/224586"
}