@book { TheimpactofculturaldifferencesoncrossbordermergersattheexampleofDaimlerChrysler,
    title = "The impact of cultural differences on cross-border mergers at the example of DaimlerChrysler",
    author = "Romy {Trajanov}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832492526",
    url = "https://m.diplom.de/document/224374"
}