@book { DieBalancedScorecardalsControllingInstrumentfrVertriebundMarketing,
    title = "Die Balanced Scorecard als Controlling-Instrument für Vertrieb und Marketing",
    author = "Björn {Dietzel}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832490690",
    url = "https://m.diplom.de/document/224227"
}