@book { MetaphorischesPriminginderWerbung,
    title = "Metaphorisches Priming in der Werbung",
    author = "Marco {Montenbruck}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832488512",
    url = "https://m.diplom.de/document/224029"
}