@book { StrategiengegenHandelsmarkenimLebensmitteleinzelhandel,
    title = "Strategien gegen Handelsmarken im Lebensmitteleinzelhandel",
    author = "Christina {Kaindl}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832486402",
    url = "https://m.diplom.de/document/223834"
}