@book { ThegreatleapforwardThemarketingofbankingservicesinChina,
    title = "The great leap forward: The marketing of banking services in China",
    author = "Carla {Vieira}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832486785",
    url = "https://m.diplom.de/document/223655"
}