@book { AccountingforbrandsaccordingtoUSGAAPandIAS,
    title = "Accounting for brands according to US-GAAP and IAS",
    author = "Stefan {Greite}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832484590",
    url = "https://m.diplom.de/document/223252"
}