@book { SuchmaschinenMarketingEineneueFormdesOnlineDialogmarketings,
    title = "Suchmaschinen-Marketing: Eine neue Form des Online-Dialogmarketings",
    author = "Margit {Berner}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832482305",
    url = "https://m.diplom.de/document/223226"
}