@book { NegativeRckwirkungenvonMarkentransfers,
    title = "Negative Rückwirkungen von Markentransfers",
    subtitle = "Eine Fallstudienrecherche",
    author = "Marco {Mierke}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Germany",
    doi = "10.3239/9783832479312",
    url = "https://m.diplom.de/document/223176"
}