@book { WiebindenAutohuserihreKunden, title = "Wie binden Autohäuser ihre Kunden?", author = "Uta {Teichmann}", year = "2004", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832478841", url = "https://m.diplom.de/document/223137" }