@book { WerbungalsVermittlermythischerNarration,
    title = "Werbung als Vermittler mythischer Narration",
    author = "Bettina {Führer}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832478063",
    url = "https://m.diplom.de/document/223072"
}