@book { BrandLicensingalsSonderformdesMarkentransfers,
    title = "Brand Licensing als Sonderform des Markentransfers",
    author = "Sebastian {Grosser}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832477462",
    url = "https://m.diplom.de/document/222987"
}