@book { KompetenzorientiertesMarketing,
    title = "Kompetenzorientiertes Marketing",
    author = "Romeo {Ruh}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832476212",
    url = "https://m.diplom.de/document/222897"
}