@book { MarketingfrtechnologischeInnovationeninForschungseinrichtungen,
    title = "Marketing für technologische Innovationen in Forschungseinrichtungen",
    author = "Christina {Weichert}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832472559",
    url = "https://m.diplom.de/document/222558"
}