@book { FemalestereotypesasreflectedinEnglishadvertising, title = "Female stereotypes as reflected in English advertising", author = "Gerda {Pongratz}", year = "2003", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832470968", url = "https://m.diplom.de/document/222415" }