@book { DieWerttreiberimmateriellenVermgens, title = "Die Werttreiber immateriellen Vermögens", author = "Michael {Kainrath}", year = "2003", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832470289", url = "https://m.diplom.de/document/222337" }