@book { FutureBrandsMarkenfhrungineinervernetztenWelt,
    title = "Future Brands - Markenführung in einer vernetzten Welt",
    author = "Martin {Taller}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832470111",
    url = "https://m.diplom.de/document/222320"
}