@book { EBusinessControllingimMarketingundVertriebsprozess, title = "E-Business-Controlling im Marketing und Vertriebsprozess", author = "Sven {Braun}", year = "2003", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832464899", url = "https://m.diplom.de/document/221907" }