@book { EineexperimentelleUntersuchungderWirkungvonWerbebannernimInternet,
    title = "Eine experimentelle Untersuchung der Wirkung von Werbebannern im Internet",
    author = "Diana {Dressler}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832462871",
    url = "https://m.diplom.de/document/221689"
}