@book { CorporateReputationanditsImportanceforBusinessSuccess,
    title = "Corporate Reputation and its Importance for Business Success",
    author = "Riccarda {Dümke}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832462000",
    url = "https://m.diplom.de/document/221651"
}