@book { InterkulturellesMarketing,
    title = "Interkulturelles Marketing",
    author = "Doris {Lindner}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832462673",
    url = "https://m.diplom.de/document/221487"
}