@book { StrategischeMarkenfhrungvonOnlineMarken,
    title = "Strategische Markenführung von Online-Marken",
    author = "Sascha {Loose}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832456757",
    url = "https://m.diplom.de/document/221154"
}