@book { DieBalancedScorecardalsstrategischesFhrungsinstrument, title = "Die Balanced Scorecard als strategisches Führungsinstrument", author = "Andrea {Gust}", year = "2002", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832454531", url = "https://m.diplom.de/document/221005" }