@book { MarketingstrategischeAnstzezurSteigerungderKundenbindungimElectronicCommerce,
    title = "Marketingstrategische Ansätze zur Steigerung der Kundenbindung im Electronic Commerce",
    author = "Cornelia {Albers}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832452346",
    url = "https://m.diplom.de/document/220759"
}