@book { DieAnwendungmodernerMarketingundManagementmethodeninderErnhrungsbrancheindenneuenBundeslndern,
    title = "Die Anwendung moderner Marketing- und Managementmethoden in der Ernährungsbranche in den neuen Bundesländern",
    author = "Dana {Flechsig}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832448752",
    url = "https://m.diplom.de/document/220444"
}