@book { MarketingkommunikationinderVolksrepublikChina,
    title = "Marketingkommunikation in der Volksrepublik China",
    author = "Julia-Elisabeth {Pham}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832445348",
    url = "https://m.diplom.de/document/220133"
}