@book { ErfolgsfaktorendesOnlineVertriebsimBusinesstoConsumerECommerce,
    title = "Erfolgsfaktoren des Online-Vertriebs im Business-to-Consumer E-Commerce",
    author = "Florian {Pfister}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832445119",
    url = "https://m.diplom.de/document/220112"
}