@book { MarkenkommunikationundEmotionalisierung,
    title = "Markenkommunikation und Emotionalisierung",
    author = "Edgar {van Eckert}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832442750",
    url = "https://m.diplom.de/document/219889"
}