@book { FranchisingalsInternationalisierungsstrategie,
    title = "Franchising als Internationalisierungsstrategie",
    author = "Kirsten {Pohl}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832441586",
    url = "https://m.diplom.de/document/219781"
}